Mini Cooper Dealership Opens its Doors and Builds Buzz with Cups

To mark the grand opening of the new Niello Mini Cooper dealership in Sacramento, the company purchased several hundred 16oz Hot Paper Cups. The cups not only featured the location of the dealership, but a full-color imprint of several of the Mini Cooper models including the hardtop and coupe were displayed on the cup as well to entice customers with the sleek look of the vehicles. With the website and address clearly printed on the cups, customers would also know when and where to look for the grand opening of the dealership thus building a marketing buzz prior to its opening doors.

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