Richie's Italian Ice, a family-owned manufacturer, has been providing Italian ice and custards to the greater New England area for more than 50 years. As they began to expand their distribution, they needed small, eye-catching containers that would be appropriate in a retail environment. To showcase their brand, Richie's Italian Ice chose the 16oz Paper Cold container and a custom-printed V3 lid. Now, their brand is getting noticed, and their distribution has begun to expand across the United States all thanks to a promotional item with Hi-Definition appeal.
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